Strategy, story, production, and audience — in one room.
A rare mix of creative, facilitation, studio production, and media intelligence — the three things it takes to move people at scale.
Lauren Shippy
Founder of StoryWork and creator of Identity-Based Strategy — an approach that starts by truly seeing, knowing, and hearing your people before a word of marketing is written. A writer, speaker, and author, Lauren has spent her career helping companies, founders, and nonprofits turn who they are into stories that move people to act. At 10XGen she leads brand strategy and content development.
Tim Popadic
A CEO, producer, and community builder, Tim has spent 20+ years creating brands, events, and movements that bring people together — most notably founding Date Night, which grew into a multi-city marriage-and-family movement. A film and event producer and co-founder of the Flourishing Cooperative, at 10XGen he directs the studio and campaign development — and runs the production set where every participant's AI clone gets filmed.
Jinu Thomas
CEO and growth strategist at Blink Agency, with 25+ years leading marketing and strategy for Fortune 500 brands including Novartis, Johnson & Johnson, IBM, and Bayer. He founded and scaled Rethink Creative to 70+ clients and is Wharton-trained with an Executive MBA. At 10XGen, Jinu turns privacy-safe audience intelligence — 250M+ U.S. adults and 15,000+ attributes — into campaigns that reach the exact people most likely to act.